What the Introduction of Marijuana Dispensaries at Music Festival Could Mean
Discussions about marijuana have been all over the place recently. It is an industry that has come a long way in the past few years. Most of the American population is fighting for federal legalization of Marijuana and their effort is showing success at the moment. However, the reception it is going to get at music festivals is still unknown as people are not sure whether it is going to be treated as a hard drug or if it is going to get the same treatment that alcohol gets. When you consider the impact of these decisions on the live events industry, it is clear that the future of music festivals depends on it.
Music festivals would need to put in a great investment to address the concerns so that men and women using cannabis can go unharmed and help them alleviate some costs by allowing marijuana to be treated like alcohol. Dispensaries could be up on site instead of treating it like harder drugs. Although all state where it has been legalized have the same consumption age of twenty one, music festivals have an age limit of eighteen and above. Where alcohol is involved, however, it could be a cause for worry.
When it comes to the business aspect of legal marijuana, there are a lot more factors that need to be considered. You might have gotten a clue from the comparisons with alcohol. With the continued legalization, cannabis companies are now gaining exposure and can now take part in the market like other companies through advertisements and so much more.
The possibility of marijuana exploring the same route is still unknown. Instead of questioning the music festivals themselves, most of the doubts have been directed to the marijuana companies. They seem to have no problem with letting the companies use them without thinking about it carefully. A more proactive stance may be required of the music festivals going forward. They have be responsible for complying with the law and protecting the interests of all their attendees. The orientation should not be any different to that of advertising associated with the sale and consumption of alcohol and tobacco. Marijuana is likely to go the same way and that is why music festivals need to stay up to date. Apart from the festivals in Canada, music festivals cannot advocate responsibility in this area.
It would not be much of a problem if the security if improved a little bit. Marijuana companies are going to increase their profit margins and reach a bigger target market by using music festivals as a selling platform.